I use my motorcycle to get everywhere. So I wanted a pair of jeans that would keep me protected while riding and look good when I got off the bike. I searched for weeks with no luck and had to settle for my best option: an expensive pair of Kevlar jeans that I found online and couldn’t try on beforehand. When they arrived, I wasn’t satisfied with the quality, the looks, or the fit. So I decided to make a pair myself.

After doing a ton of research, I met with one of Finland’s best tailors to figure out how we could make a pair of ordinary jeans fully protective without changing how they looked. A few months later, we’d made an incredible sample and had a line of friends asking for their own pair. I realized that I wasn’t the only one who’d been waiting for something like this. With a lot of time and energy, Ruste was born.